Jamie Ann, founder of Atelier Lorelai, smiling in her studio in a light blue dress

Classic Design. Heirloom Quality.

Atelier Lorelai is a small American sewing studio where beautiful keepsakes are designed, cut, sewn, embroidered and finished by hand. I have been sewing for more than twenty years, and I still believe the difference is in the work: how a seam is finished, how a monogram is placed, and whether the piece feels as good in your hands as it looks in a photograph.

My focus is designing for individual families—for Christmas mornings, first birthdays, autumn tables and the pieces that are saved long after the day is over.
Atelier Lorelai founder hand sewing a pale pink linen bow in the studio

A Little Old-Fashioned, on Purpose

I still pink seam allowances. I still hand-sew scallops when that gives the better finish. I press as I work, trim what needs trimming and pay attention to the parts most people will never see. Those choices take longer and they are difficult to mass-produce. They stay here because they make a better piece.

Made to Be Kept

I make for the long view: Christmas stockings that return to the mantel, birthday keepsakes saved with photographs, handmade pumpkins brought out each autumn and pieces that become part of a family’s own traditions. Atelier Lorelai grew from the work many families first knew as Storybook Goods. The name changed; the hands, experience and standards behind the work did not.

Child playing with a handmade pink scalloped Cinderella keepsake with castle, glass slipper, pumpkin and wand pieces

The Details Matter

Heirloom quality is not a label I add at the end. It is the construction underneath: the layers, seam finishes, lining, structure, proportion and handwork that give a piece the chance to be used again and again. Formerly Storybook Goods, our products were certified non-toxic in the past. I still use those same simple, pure materials like 100% linen and make my own 2 ingredient anti-fray solution. 

Questions & Inquiries

Please reach out with questions, custom requests, or retail and wholesale inquiries.

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