Atelier Lorelai was founded in 2026 with a vision to create exclusive, limited pieces made entirely by hand.Built on more than 20 years of sewing experience, each design carries the intention of becoming a treasured heirloom.

Our Story


Atelier Lorelai was founded in 2026 with the desire to create exclusive, limited offerings made by hand. 

Atelier Lorelai is a studio devoted to heirloom craftsmanship and thoughtful design. Over time, I will offer a curated range of pieces including heirloom children’s clothing, accessories, and select bridal gowns and accessories.

At present, Atelier Lorelai works by inquiry only. Orders are accepted on a small, seasonal basis. No wholesale is offered, allowing full focus on quality, detail, and the integrity of the work.

Each piece is created start to finish by me—designed, sewn, and finished with care—honoring traditional techniques and timeless silhouettes meant to be treasured for years to come.

For current availability or custom inquiries, please e-mail hello@atelierlorelai.com.

A Continuation of a Heirloom Story

My journey began in 2010 with a simple idea: to create meaningful, lasting pieces that families could cherish and pass down. That vision became Storybook Goods, a brand that grew from a small Etsy shop into a globally loved heirloom line carried by wonderful retailers and families around the world.

With over 20 years of professional sewing experience, Storybook Goods was built on craftsmanship, quality, and intentional design. Closing the brand in 2024 was a difficult decision, but one made with care. Through Atelier Lorelai, I am proud to honor the Storybook Goods heirloom guarantee—continuing to create pieces that coordinate with and complement existing Storybook Goods items as families grow and welcome new members.

Handcrafted With Heart

Every Atelier Lorelai piece is designed, sewn and finished by hand in my Arkansas studio.

Unlike many brands, Atelier Lorelai does not outsource production or manufacture through factories. Each item is created individually in limited quantities using traditional sewing techniques and carefully sourced materials.

Pieces are available exclusively through Atelier Lorelai online and through select trunk shows.

Materials are thoughtfully sourced, with an emphasis on quality, longevity, and beauty that deepens with time. Designs draw from classic heirloom traditions, balanced with refined, modern sensibility.

These are pieces meant to be worn, remembered, and saved.

Heirloom Quality, Intentionally Limited

Atelier Lorelai embraces limited production by design. Creating in small quantities allows for exceptional attention to detail and ensures each piece meets the highest standards. These are garments and accessories intended to mark milestones, be photographed, celebrated, and eventually passed down.

Availability is intentionally limited, and collections are released selectively.

 Jamie Ann Studio

Atelier Lorelai exists alongside my broader creative practice, Jamie Ann Studio, where art that becomes fabric for me to use here, is also available in fun printables and patterns. 

www.jamieannstudio.com